![]() ![]() These patterns reappeared a few years later with a couple of family groups with ear-candy hooks and elaborate dance moves: the Jackson 5 and the Osmonds. The Fab Four also established the blueprint of distilling members to one characteristic-The Quiet One or The Cute One-and having fans identify with a favorite. Though we now look back at the Beatles fully aware of their world-changing musical and cultural innovations, when they appeared in the early ’60s, more attention was paid to their haircuts than to their songwriting. Who are BTS? And how did they get so famous? The questions have persisted even as the world has become mesmerized by BTS’s irresistible hooks, Technicolor production and high-flying choreography.īoy bands have long been one of pop music’s most consistent and reliable constructs. “Another performance at the Grammys would be great." A few seats away, Suga, 27, teases, “Just say you’d like to receive the award." “We’re preparing our next album now, think it’d be great if all our songs make it into Billboard’s Hot 100," says Jimin, 25. chart-topper, a remix of Jason Derulo and Jawsh 685’s TikTok hit “Savage Love (Laxed-Siren Beat)." Their fifth album, BE (Deluxe Edition), is out this month, and the members of BTS say they’re trying to keep their focus on their music. It was quickly followed by their second U.S. The track is their first song to get to No. The latest single, “Dynamite," is their first group song recorded entirely in English, and their first track to truly break on American Top 40 radio. This enables BTS to be connected to their fans wherever they are, and is what makes the seven boys special." That’s how the group got to receive so much love and support. And that sentiment transcended borders and reached to the peripheries of the world. Then it resonated among the contemporary global citizens. “BTS’s music that sings of the emotions and experiences of youth first resonated among their peers. “These guys have achieved gradual growth by putting their voices into music," Bang said by email. BTS’s global success has powered Big Hit, which is only 15 years old, to revenues high enough to bump one of South Korea’s traditionally entrenched “Big Three" entertainment companies from the top rankings. BTS is Big Hit’s largest asset, and Bang has given each band member 68,385 of his personal shares, worth over $15 million to each on the day of the IPO. (By way of comparison, in early June, Warner Music’s IPO resulted in a $15 billion valuation, which has since dropped slightly to a $14.36 billion market cap.) Big Hit’s stock debut put the equity holdings of Bang Si-hyuk-the 48-year-old founder and co-CEO of Big Hit and the mastermind behind BTS who owns nearly 35 percent of the business-at a value of around $2.8 billion. The company raised about $840 million through its initial public offering with a valuation of about $4 billion, which leapt to $7.6 billion by the end of trading on the first day, October 15, before sliding over the next few days to $5.9 billion. In October, the band’s management company, Big Hit Entertainment Co., went public on the South Korean stock exchange. The group also used its clout to launch Connect, BTS, a public art project showcasing works this spring by the likes of Antony Gormley and Tomás Saraceno in New York, Berlin, London, Buenos Aires and Seoul. In June, the band donated $1 million to Black Lives Matter, a sum that was matched by fans across the world in just over a day. They have also collaborated with musical stars such as Ed Sheeran, Sia, Nicki Minaj, Halsey, Charli XCX and Charlie Puth. They sold out London’s Wembley Stadium in 2019, won four MTV Video Music Awards this year and smashed the record for the most views on YouTube in a 24-hour period (over 100 million)-all while singing almost entirely in Korean. A voluntary census conducted by fans between July and September gathered over 400,000 responses from surveys translated into 46 languages, according to University of Nevada graduate student Nicole Santero, who led the effort with two others under the Twitter handle The data, which is still being analyzed, is pointing toward the demographic and geographic diversity of BTS fans.īTS has topped Billboard’s song chart, released one of America’s bestselling albums of 2020 and performed at the Grammys with Lil Nas X. In part thanks to the ardor of the ARMY-which one count estimates as high as 48 million, based on online commentary by unique authors-the band is often called “the Beatles of the 21st century." The group has exploded the familiar boy band recipe, taking the concept of fandom into new territory and developing the South Korean genre known as K-pop into a global force. ![]()
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